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How we donate

Transparency.

If you promise to pass something on, you must also be able to show what it is. Here is what our 30-percent promise means and how we can be measured.

30%

of the profit, to verified humanitarian organizations.

Definition

What does “30%” mean?

The 30% refers to the profit (net profit) from the sale of Viva-Hayat products, i.e., revenue minus cost of goods sold, shipping, payment fees, taxes, and operating expenses. We disclose the calculation basis.

Selection criteria

How we select recipient organizations

We donate exclusively to verified non-profit organizations that provide humanitarian aid directly on the ground. Criteria: verifiable work in the region, transparent use of funds, the lowest possible administrative overhead, and no political or religious affiliation in the provision of aid.

Reporting obligation

As we report

On our news page, we provide links by region to the humanitarian organizations that receive our donations and provide a weekly summary of the situation on the ground. As soon as donations have been made, we provide transparency regarding the recipient organizations and the time period.